BIOGESIC KIDS MOTHER DAY I PROUD TO BE MOM CAMPAIGN
Creative Direction
& Producing
BRIEF FROM CLEINT
Seasonal MOTHER DAY digital campaign, engage with celebrity mom.
IDEA
Mostly mother day social campaign are daughter and son say thanks to mothers.
For this brand, i change the perspective from mom's point of view.
Being mother is not easy for the woman in myanmar, the woman nowadays struggle
within their carrier and family. I want to appreciate their encourage and delicate to all mom.
EXECUTION
During the pandemic, we didn’t got a chance to shoot with proper production,
the most easy way to execute is only shooting interview style with 3 production team member in celebrity home.
After social video launch, we create related social posts, give aways item, photo content,Tag & comment section
with mom community.
