About
Smashup is a musical festival that hosts multiple music artists and has the theme of “more” — It calls for more volume, more power, and more energy from its guests. It takes inspiration from the sound effect bubbles seen in comic books, which indicate a powerful action or impact has been made. As for the colors, green is associated with a full battery and the bright pink provided a lively and electric
contrast.
contrast.
Logo & Brand Guideline
Web Ads
Elements from the brand guideline were used to create ads for the following formats: skyscraper, billboard, horizontal web banner, social media post, and poster.
Admission Passes & Booklet
General, Gen + Shuttle, and VIP passes. 9x6 in booklets would be handed out at the event. Each booklet includes information on the headliner musicians, locations, and price charts.
