ALDO x Dalkhafine

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I created the 2019 holiday world campaign illustrations with the intention to represent the ALDO brand while incorporating what the holidays mean to me: being with loved ones, making people smile and bringing joy to others.

I designed stand-alone pieces and created a festive mosaic that feels playful & modern, making us all fall in love with this unique campaign concept.

When we think of the holidays, the first words that come to mind are gatherings, giving, and togetherness. We wanted every person seeing our campaign to feel a sense of comfort and cheer.

I sat down with ALDO to reflect on this beautiful collaboration. Bright colors and bold graphic elements bring to life the designs meant to be universally enjoyed by all.

I was also called to create and animate 12 thumbnails for ALDO stores and Instagram Gifs. In December 2019, we launched the campaign in the ALDO store on Oxford street (London, UK) and at Rumors bar under the name of 'ALDO x dalkhafine'.