J. Anthony Antonelli's profile

Adobe Acquired Omniture in 2009

The chairman and co-founder of Havenpark Capital, J. Anthony Antonelli graduated from Brigham Young University with a BA in humanities and pre-law in 1974. While pursuing his degree, he served as chairman of the National Association of Student Body Officers and vice president of Student Body at Brigham Young University (BYU). In addition, J. Anthony Antonelli is an early-stage investor in Omniture.

Adobe CEO Shantanu Narayen and his colleagues announced the acquisition of Omniture, now known as Adobe Analytics, 12 years ago. Omniture was based in Orem, Utah. In a statement regarding the purchase, Adobe's CEO describes the acquisition as an important step in streamlining the creation of relevant digital content.

Omniture was Adobe's first big step toward becoming the industry's top cloud software business. After some time, the Omniture solution was renamed Adobe Analytics. The service is based on the need to develop experiences that are anchored in end-user preferences, and it includes a collection of tools for creating, measuring, optimizing, and managing digital experiences.
Adobe Acquired Omniture in 2009
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Adobe Acquired Omniture in 2009

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