Heineken Mozambique - Txilar way of life
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Heineken Mozambique created Txilar, a local beer brand for the local Mozambican market.
Because Heineken is perceived as a foreign beer Txilar has the responsibility to own the local beer market. So we created the concept for a gift box with an introduction to Mozambican slang and way
of life so that foreigners can get into the culture with the brand.
You would get an introduction the the concept of the brand "Numa boa" and cards with different local
expressions that would also serve as coasters.
Client: Heineken Mozambique
Agency: GOLO
Creative Director: Carlos Esper
Art Direction: Fábio Capelão
Copywriter: César Ribeiro
Illustration: Maisa Chaves
