While CBD edibles popularity keep rising, we were presented the challenge of introducing this product to the Mexican market as regulations and laws promoting the use of CBD products keep moving forward. Although it is a product made of cannabis, I decided not to represent it with anything related to the actual plant due to possible prejudices and rejection related to the abuse of some products derived from cannabis and avoid any drawbacks according to the existing laws in this specific country.

Analogue colors were used to represent calmness which is one of the beneficial effects that come from consuming CBD. The contrasting yellow tone and the sunburst effect in the background attracts the attention of the potential consumers towards the logo and appearance of the product.