PROJECT OBJECTIVES
To elevate the KitchenAid in-store experience for Kohl's shoppers by creating a unique destination in designated locations within the store. Utilizing the T-wall location within stores created awareness and built excitement around the Liquid Graphite color launch, exclusively at Kohl's.
DESIGN STRATEGY
- Consider Kohl's in-store conditions to ensure a unique yet unified style and decor
- Leverage existing visual assets where possible
- Provide opportunities for the shopper to fully interact with the complete KitchenAid product line, while
calling attention to the Liquid Graphite product line exclusive to Kohl's
calling attention to the Liquid Graphite product line exclusive to Kohl's
- Incorporate KitchenAid branding, to ensure that the message & style resonates with the
target consumer, the passionate gourmet.
target consumer, the passionate gourmet.
