The customer is an instant tanning studio, which is very relevant for their geographical location. But most people are accustomed to tanning beds or don't trust such procedures at all, believing that it's unsafe.
The task is to convey to the consumer that this is a careful studio with a prestigious status. It is important to inspire confidence in the consumer that they will not be harmed. The first thought is care, solicitude, professionalism.
The corporate identity should correspond to the premium segment since this is the main audience of the brand, these services are designed for luxury women. It is imperative that the brand doesn't excite associations with a cheap alternative to tanning beds, but looks like a more gentle alternative.
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