This is a multi-disciplinary group project. You will be required to address a complex challenge for a real-life client and demonstrate empathy with the context of the challenge and all stakeholders affected by your design outcomes. For this project, you will be required to attend a briefing session with the client, during which the nature and specifics of the challenge will be communicated to you. The client will provide you with existing research about the brand/organisation and problem. You must conduct additional research into the target audience to inform creative decisions about message, concept, appropriate design solutions and the selection of appropriate contact points.
Designers: Tiffeny Csapler, Zian Cornelissen and Thato Shilenge
Category: Advertsing Campaign
We as a group will be working with SANCCOB and the Durban community environmental alliance These brands have a focus on the wellbeing of South Africa’s oceans. No sea, No me puts focuse on the negative effects of offshore drilling but their main goal is to ensure the safety and conservation of South Africa’s Oceans to ensure that they are still here for generations to come.
The social media campaigns are created to ensure the message gets across to the viewer in a short period of time.we made sure that they are simple but still effective and the beauty of it is what ever is important to you as the consumer can easily be created in a real post and then be posted on the official page this creating a unique user experience with the brand and consumers.
