Fragrance container exploration. Since these were only available at the two flagship stores, I "google earthed" each store and took screenshots of the interior signage for inspiration. While this idea did not make it on the final candle, it did inspire the brand team to explore custom fragrance containers going further.

Concept sketches for photography direction. As outlined in the brief, seeing Santa's face was the emphasis as the previous year it was not shown and sales were lower than average.