Listerine is a brand of antiseptic mouthwash that kills germs that cause plaque, gingivitis and bad breath. Targeting Males and females ageing between 16 – 30 who can afford to maintain their oral hygiene. The advertising objectives to educate consumers about oral hygiene and to promote a complete oral care routine.
Get: Male and female from the ages of 16 – 30 who can afford to maintain their oral hygiene.
To: To have a complete oral care routine to brush, floss and rinse.
By: Showing people not to be remembered by having bad breath.
To: To have a complete oral care routine to brush, floss and rinse.
By: Showing people not to be remembered by having bad breath.
Print
Art Directors: Sofwa Ismail and Brett Myburgh
Loerie Print Finalist
Listerine // Application Game // Remember That
Listerine // Application Game // Remember That
