Marco Papale's profile

Hotpoint - Instore Revolution

In 2012 Hotpoint Launched a new series of new HD home appliances.
For the Launch of them, we created an unconventional communication, bringing the HD experience to clients directly in store.

I worked striclty with designers and engineers to create a self explaining product, the new HD Aqualtis.
Washing Machine was created using Digital and Real components, such Full HD screen and one bubble engine, activated from an arduino board.


 
AQUALTIS TECHNOLOGICAL DEMONSTRATOR
We worked hard with the client to let the people open the Wasing Machine, infact opening it is possible to watch closely at the demo and the bubble sistema that make the demo amazing.
Bubbles are activated and deactivated in different sections of the demo, using Arduino.
Every single washing machine were assembled in Milan
DIRECT FLAME - INSTORE 3D HOLOGRAM
DIRECT FLAME - AUGMENTED REALITY
ACTIVE OXYGEN - PROJECTION MAPPING
ACTIVE OXYGEN - AUGMENTED REALITY
Hotpoint - Instore Revolution
Published:

Hotpoint - Instore Revolution

A set of self explaining technological home appliances products, placed in-store, from the Hotpoint HD collection.

Published: