Selfless by Hyram
Brand Identity & Packaging Design
Brand identity, product packaging design and illustration for YouTube skinfluencer Hyram Yarbro’s skincare line Selfless by Hyram.
Every Selfless purchase provides clean drinking water or protects tropical forests. The skincare line is available in 29 countries at Sephora and on the Selfless website.
The brand was developed in collaboration with The Inkey List.
Design by Philipp Zurmöhle at Transatlantika with Heather Brown
(Head of Design at the Inkey List).
All packaging illustrations form one continuous landscape when lined up next to each other. They also perpetually wrap around each carton.
↓ Centella & Green Tea Cleanser
The lush jungle landscapes hint at Selfless’ contribution to the Rainforest Trust. They show the natural diversity of tropical forests on the products that help prevent deforestation.
↓ Mandelic Acid & Rice Bran Serum
Some of the products have a water-focused theme. They are supporting the Thirst Project, an organisation that helps solving the global water crisis.
↑ Niacinamide & Maracujá Moisturizer
↓ Salicylic Acid & Sea Kelp Serum
↓ Retinol & Rainbow Algae Repair Serum
Selfless’ brand identity utilizes the typeface “Aspen” by LudwigType in a simple and direct way.
A custom recycling icon is used to highlight the environmentally friendly packaging material.
A custom recycling icon is used to highlight the environmentally friendly packaging material.
