KOO
awakened senses
The brief
The purpose of this project is to craft a brand story that will position a brand as a “good citizen”, by drawing attention to a relevant social issue.
The execution
The specific execution uses three contact points. The brand packaging, magazine print ad as well as a radio advert.
Concept description
The concept and execution aim to combine the social issue and the brand, deconstructing the idea of disability.
Just because an individual has a disability does not change who they are as a human, does not change the inside. Neither their worth and rightful place in society. A disability does not make someone less capable of achieving and doing tasks or set out goals.
The concept looks at how able bodied people can experience how visually impaired people go about their daily life, by having to rely more on other senses.
