My challenge was to put together a branded package of financial wellness seminars: "Simple Steps for Exiting Your Business." The presentations would be used by MassMutual financial advisors from multiple selling agencies and the challenge was to brand the series in a way that was engaging, but also generic enough to be adoptable by multiple agencies, all with their own brands. 

I took inspiration from the title of the series, "simple steps," and chose a primary-inspired color palette. I also knew I wanted to play with the idea of building blocks, so the illustrative geometric pattern came together and provided me with the graphical elements to build out an interesting design. 

In total there were 13 presentations to redesign, and each presentation was packaged with a social media graphic to drive awareness. I developed a set of brand standards for Simple Steps, including layout examples. I paid careful attention to legibility, layout, color choice, and hierarchy of type and information. This allowed me to share the workload with other designers while ensuring consistency across the board. Below is my style guide for the series and a sample of some of the final slides. 

Here are some sample slides from the final presentations.

Each presentation was packaged with a social graphic to help drive attendance and a takeaway guide.