Cadbury's Enchantingly Good Read Collection
Overview
A University project aimed at creating three chocolate wrapper designs based on a themed campaign by Cadbury's and book publisher Wordsworth. The campaign was aimed to encourage young people aged 13-16 to read by creating chocolate designs themed around the following novels: The Wonderful Wizard of Oz, Hansel and Gretel, and Little Red Riding Hood.
A University project aimed at creating three chocolate wrapper designs based on a themed campaign by Cadbury's and book publisher Wordsworth. The campaign was aimed to encourage young people aged 13-16 to read by creating chocolate designs themed around the following novels: The Wonderful Wizard of Oz, Hansel and Gretel, and Little Red Riding Hood.
Concept
The final concepts were translated through a visual solution in line with the trends targeted at generation Z. I hence created a contemporary reinterpretation of the chosen fairy tales, using a minimalist and lively colour palette to create a clean but strong visual impact.
