This video forms part of a group project that commented on the fast food industry, through a fake advertisement, created for the brand Nude Foods.
The videography project allowed us to be messy, while still creating a polished, professional outcome. The polishing of the project into a final video, was an important learning step for me as I don’t always know how to finish off my messier projects into something sleek and aesthetically pleasing to look at.
The sociology aspect of the project was important, as I appreciate when projects have a larger theoretical backing to them - I am not just making something aesthetically pleasing, the project fits into a social, cultural or environmental discourse.
Furthermore, I got to exercise my beginner Adobe After Effects skillset by creating a title sequence logo with a partner.
