Coffee is much more than a cup of drink for the role of contemporary society. It is a symbol, or a human device and label. The drinking of coffee itself has a strong association of scenes and atmosphere.
Carat is a coffee brand founded by B&W. It has been positioned as a boutique coffee brand since its inception. Drinking coffee itself is a very casual thing, but we can also make it more ritual (reflected in the packaging). For example, it is necessary to be more delicate and exquisite in dressing, no matter details or color matching. Of course, CARAT can help you perfect these tedious details. We integrate the concept of "gentleman" into packaging and decompose more graphic expressions. Different flavors use different graphic color to display, each label has its own personality output, but also maintain a unified design language, rich and retain the personality part.
The precise typeset shows CARAT's pursuit of coffee quality, and the lively details are our preference and recognition of personalization.
The concept of "gentleman" is integrated into the brand DNA of CARAT, which preserves our original awe and pursuit for coffee and returns to our original selves.
咖啡对于当代社会中的角色远远不是一杯饮品那么简单，它是一种符号，也可以说是一种人设和标签喝咖啡这件事本身具有很强的场景联想及氛围烘托。
CARAT是B&W创立的咖啡品牌，在创立初期就被定位为专注于精品咖啡的品牌，喝咖啡这件事情本身是一种很休闲的事情，但是我们也可以让这件事情更有仪式感（体现在包装上）。比如在着装上更精致和讲究，不管是细节还是配色都需要精心搭配，当然CARAT可以帮你完善这些繁琐的细节，我们将“绅士”的概念融入包装中，分解出更多的图形表现，精致的“着装”和配色完美复原了CARAT想要精品咖啡的气质。不同的口味运用不同的图形配色去表现，每一款标签都有其个性输出同时也保持了统一的设计语言，丰富且保留个性部分。
严谨的文字排版表现了CARAT对于咖啡品质的精益求精，活泼的细节又是我们对于个性化的一种偏爱和认同。
“绅士”概念融入CARAT品牌DNA中，保留了我们对于咖啡最初的敬畏和追求，回到最初的自己。
