"The Only Footbal You See"
2019
Client:
Tigo Millicom
Context:
Tigo is the biggest telecom company in most countries.
Tigo has 2 main competitors: Claro (translation being: CLEAR) and Personal (translates to Personal)
Tigo is the only provider that has the rights for the National Football League. We used that service advantage to make this campaign.
Translation:
The First translates to: "Is it CLEAR right? You can only see football withTigo"
The second: "Don't take it PERSONAL. The football league is only in Tigo"
Explanation:
We used the classic screen of "no connection" from Google Chrome in the parts where we read the competitors names because literally, you can't see the football tournament with those providers.
