About
MTT Garage is a new car service on the market, with a team of 3 generations of mechanics with information passed from father to son. With generations of experience and a high professional level, they want to offer a top service on the Romanian car market.
The services provided are general mechanics, computerized geometry, computerized diagnosis and tuning performance.
The Logo
MTT Garage means Mititelu's Garage (the driver's last name), thus using the abbreviation MTT.
I wanted a diversification of logos from the same niche, so M is the combination of classic and modern, consisting of two parallel straight lines signifying the older generation and a line in opposition, which interrupts the classic, but also as a support that brings daily modernization , this symbolizing the young generation.
The two T`s form a car aileron, representing the tuning part offered by them. The aileron, as a use, offers grip, stability and safety, this symbolizing the MTT Garage brand.
I wanted a diversification of logos from the same niche, so M is the combination of classic and modern, consisting of two parallel straight lines signifying the older generation and a line in opposition, which interrupts the classic, but also as a support that brings daily modernization , this symbolizing the young generation.
The two T`s form a car aileron, representing the tuning part offered by them. The aileron, as a use, offers grip, stability and safety, this symbolizing the MTT Garage brand.
Stationery mockup
Why were these colors used?
The color red was the customer's desire to be part of the brand's color palette. To balance the energy offered by red I added white, light gray and a dark gray that leads to black. White represents discipline, red means energy / strength, dark gray represents reliability and light gray sobriety.
Brochure mockup
Brand Guidelines Manual
I also prepared the brand manual for MTT Garage, where I kept the same design line. Below are some pages from it.
