Holiday Living, a private brand at Lowe’s, boasts a sizable portfolio of seasonal items for Halloween, Harvest and Christmas. 

Following a recent update to the Haunted Living packaging that adopted a crate motif, a new design for Harvest was needed to complement the look and enhance product appeal.

A warm wooden pattern and falling autumn leaves provide a rich stage to display the enlarged, featured products. The friendly, distressed font enhances the presence of a tri-lingual descriptor while a common frame and simple grouping of the existing iconography streamline the content for better clarity.

Packaging for Inflatables and Product Labels

Additional Team Players

Creative Manager: Liz Doten
Project Manager: Pam Rowe
Agency: Schawk!
Client: Lowe’s