Goal: project goal was to reach out to 10000 upper-premium Italian families and make them consider Club MEd as their top of mind choice for holidays based on local immersive experiences
Defining Audience clusters basis their travel preferences
buyer persona outline
buyer persona outline
campaign idea: wherever i go becomes part of me
menifesto
consumer journey and communication strategy at every point
local discoveries - branded content series and content creation
suggestion of point of sale and experiences
suggestion of point of sale and experiences
User friendly free flowing app - simplifying booking process
Part of me - sensorial experience
thumb stopper social media videos
destination based Club Med Spotify play list
post booking consumer kits
on site 5 senses local experience
food pairing concept
in -room experience - scan and listen
on-site experience zone
on-site experience zone
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Club Med Global Approached IED to work with global students to help them stay relevant and grow with the times; and change the user perception sc Read More