Ice Rock Café, Sutton-on-Sea's stylish Continental Café-Bar, with a casual ambience inspired by the relaxed café culture of Ipanema in.
Objective:
In preparation for their new year 2021 launch, Ice Rock Café wanted to do something completely different to other usual cafés. They needed a unique, contemporary and memorable brand identity that gave a 'Ritz x Brazil Café' style feel.
In preparation for their new year 2021 launch, Ice Rock Café wanted to do something completely different to other usual cafés. They needed a unique, contemporary and memorable brand identity that gave a 'Ritz x Brazil Café' style feel.
Ice Rock Café knew that many young professionals were in the area who required a nice place to work, meet and wind down after work. At the same time, they had a significant share of weekly customers above 40, who booked afternoon teas. So the brand identity needed to be effective for both target audiences. Along with an identity, Ice Rock Café required printed menus, vouchers, loyalty cards, napkins, burger flags and much more. They also needed to have an online presence with a high-quality designed website, google registration and setup of social pages.
Outcome:
The brand strategy and formulation of the brand identity for Ice Rock Café, along with all the required collateral and digital designs, including web and social, helped Ice Rock Café successfully draw in their perfect customers as set out by our target audience in the brand strategy. Ice Rock Café saw an increase in telephone, online bookings and footfall as a direct result of digital and social content by up to 80% and an increase of 40% directly from print marketing materials.
