Campaña de creación de la marca SKY.
Desarrollo del posicionamiento de la marca inglesa en el mercado español. Creación del claim, personalidad y tono de voz de la marca a partir del cual se desarrolló una campaña tanto en medios convencionales como digitales.
/
SKY brand creation campaign.
Development of the positioning of the English brand in the Spanish market. Creation of the claim, personality and tone of voice of the brand from which a campaign was developed in both conventional and digital media.
Campaña exterior de lanzamiento de la marca a nivel nacional:
Outdoor brand launch campaign at a national level:
"When you finish your homework I'll let you watch TV"
If you are going to blackmail, have something good in return.
"The discussion to see what channels to put, we already had it
"It takes more and more of your time and money.
If it's your son, ok.
If it's your tv, bad."
"When radiation spreads, even the electrical system fails. "
(Special Outdoor)
Campaña exterior teaser para el lanzamiento en exclusiva de la serie Catalina:
Teaser outdoor campaign for the exclusive launch of the Catalina series:
Headline:
"The problem of politics is that the common people have the right to vote."
"The problem of politics is that the common people have the right to vote."
n the eighteenth century absolute power had a name."
Brand day de campaña
"Either I govern or nobody."
Ejemplo banner de campaña
Banner campaign example:
"The problem with current politics: too much testosterone."
