PROJECT BREIF

To design a retail store project for Moschino at the gardens, ground floor, mid valet city, Lingkaran Syed Putra, 59200, Wilayah Persekutuan Kuala Lumpur

PROJECT TITLE : INTERPLAY WITH PATTERN

To inspired by Moschino fashion show collections, pattern Is most suitable for express Moschino style which is exaggeration, imaginative and playful. Moschino usually used a lot of polka dots, stripes, Harlequin prints and heart is the symbol of peace, quilted bag and golden circle earrings as their icons of this firms and design.

To design a concept retail for Moschino brand, repetition, rhythm and line are indispensable, this kind of design element and feeling will strongly attract consumer which has a special appeal to Moschino’s style. Plus, Moschino’s target audience is fashion lovers and enthusiasts who don’t mind playing a pretty penny for something fresh, quirky, and slightly irreverent, according to observation most of them are teenager, so that, they style of interior design is people’s first impression of Moschino.

Bold lines in Moschino can bring the whole interior full of direction, like walking into full of movement line in interior and all those line will turn for rhythm, up and down and surrounded by the consumers, like a merry go round. Peoples will feel excited with this kind of rhythm and follow the flow, happiness and positive energy will diffuse all the entire retail. Beside that, create a reflection ceiling is a must to let the happy mood become double, repeat and record, the retail will become dynamic

New arrival area

Bag display area

Clothes Display Area

Shoes Display Area

Clothes Display Area

Facade

Isometric

Section X-X

Section X-X