Branding, Design System, and UX for Foursquare
Developed a new design system and UX guidelines along with digital and print assets for the rebrand of Foursquare, the most trusted, independent location data platform with more than 150 million unique users. Based on a design concept by PlayLab. More information about the rebranding is here. © Foursquare 2021
The new Foursquare brand identity is designed to be credible, to instill trust with both businesses and consumers, and to embody a company that is both independent and empathetic.
With a fluid system built to be scaled, our brand invokes a timeless, yet contemporary aesthetic that stands out from the crowd with authority and swagger.
