Our challenge was to create an identity system that felt approachable, professional, and honest whilst standing out amongst competitors. With a name like Luciole which is a french term that means Firefly, it was important that we injected brightness into the identity to avoid it feeling too stuffy. The result is a bright, confident, happy design.
Luciole is a brand that cares about the beauty in every person to inspire them to be who they always dreamed to be. We believe in Positive Beauty. A vision of beauty that’s equitable, inclusive and sustainable, with a brand that not only do less harm, but also do more good for people and for the planet.
