SOUR YOGURT
Type of Project : Packaging Design | Personal Project/ Fictional Brand
Target Costumer : Young Adults, Women
SOUR Yogurt is a product series of yogurt with a variety of fresh and natural fruit flavors. The target market of the product is young adults. That's why the packaging was designed with a simple minimalist style, fresh fruits illustrations, and vibrant colors to make it stand out more than others.
I wanted to bring the feeling of summer when people need something fruity and sour while hanging out with family or friends in front of the beach.
There are two versions of the product, canned drinking yogurt, and bucket frozen yogurt. Each product has various fruits flavors, peach, blueberry, strawberry, orange, and melon.
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