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pt
pt
Direção de arte, ilustração, motion e edição para a editoria Receitas Chapadônicas da conta @chapadinhasdeendorfina.
A abertura da série de reels é personalizada de acordo com a receita feita e animada frame a frame usando os programas Illustrator e After Effects.
A ideia era brincar com o smile do logo de chapadinhas, o animando faminto para devorar as comidas, assim, criei um story board desenhado a mão de como seria o staging e acting da abertura, com isso criei no Photoshop um animatic para dar norte a animação, passei para o illustrator para o processo de vetorização de todas as ilustrações chave e por fim, importei para o after effects onde criei as animações intermediárias e dei peso e velocidade aos key frames.
As receitas foram filmadas pelas colaboradoras da obvious e editei usando molduras e interferências gráficas derivadas da identidade visual criada pela Paula Cruz
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eng
Art direction, illustration, motion and editing for the series of videos Receitas Chapadônicas from the account @chapadinhasdeendorfina.
eng
Art direction, illustration, motion and editing for the series of videos Receitas Chapadônicas from the account @chapadinhasdeendorfina.
For this series of reels, the opening of each episode was tailor made for the recipe prepared and animated frame by frame using Illustrator and Adobe After Effects.
The ideia was to play with the smiley face on the logo of chapadinhas de endorfina, animating it starving and ready to devour the food. For this, I've created a hand-drawn storyboard to anticipate how the staging and acting would be. With that I created an animatic in Photoshop to guide the animation. After, I vectorized the storyboard in Illustrator and drew all the key frame illustrations. Finally, I imported to After Effects where I created the in between animations and refined the weight and speed of the key frames.
The recipes where filmed by Obvious Agency contributors and I edited using frames and graphic interferences derived from the visual Identity created by Paula Cruz.
art direction, motion, editing & illustration: Juliana Mavalli
agency: obvious agency
