Orientation Art School is a brand established in Shenzhen for more than ten years, specializing in art college entrance training. In 2021, the school decided to redesign its old logo. The new design is base on the concept of the Orientation itself. By using the 方<ORIENTATION>向 mark,the logo is a image but also a format of typing or informaiton layout, which can intergrated into various application enviroment. One can even type it out with just with keyboards. The shape of > is also a symbol of direction which can applied to signage design system, so
in general, the whole visual system is straight forward and flexible.
in general, the whole visual system is straight forward and flexible.
