We carried out the 2021 admission campaign to the École supérieure des arts Saint-Luc Liège.
This campaign took place in three distinct phases:
- A first wave of visuals intended to communicate on the virtual open house sessions. During these sessions, teachers and students from each section testify and answer questions from aspiring artists. The objective of this first wave is to reach as many interested people as possible and invite them to register for the sessions in order to attend the open days live. The result was an unexpected success for the school, given the exceptional circumstances.
- The second wave of the campaign consisted of inviting aspirants to pre-register on the site so that they could easily return their file when the time came.
- The last phase consisted of communicating on registrations and the submission of student files with a view to being admitted to the entrance tests to the art school.
This advertising campaign was spread over various communication channels: outdoor ads, flyers, print and digital newspapers, but also and above all in the form of a digital campaign on social networks. We exploited the different networks throughout the three phases.
Visually, we separated the different waves with different color palettes while keeping the same visual identity. Thus we kept a common thread while allowing to understand the different stages of the campaign.
This campaign took place in three distinct phases:
- A first wave of visuals intended to communicate on the virtual open house sessions. During these sessions, teachers and students from each section testify and answer questions from aspiring artists. The objective of this first wave is to reach as many interested people as possible and invite them to register for the sessions in order to attend the open days live. The result was an unexpected success for the school, given the exceptional circumstances.
- The second wave of the campaign consisted of inviting aspirants to pre-register on the site so that they could easily return their file when the time came.
- The last phase consisted of communicating on registrations and the submission of student files with a view to being admitted to the entrance tests to the art school.
This advertising campaign was spread over various communication channels: outdoor ads, flyers, print and digital newspapers, but also and above all in the form of a digital campaign on social networks. We exploited the different networks throughout the three phases.
Visually, we separated the different waves with different color palettes while keeping the same visual identity. Thus we kept a common thread while allowing to understand the different stages of the campaign.
The visual identity voluntarily takes up web design codes in order to give the notion of virtuality to this campaign given the resolutely digital devices of the campaign for this year 2021.
SCOPE
- Identity
- Collaterals
- Strategy
- Signage
