Luminous Prime promotes and sells life insurance, health insurance, global investments/stocks, car insurance, home insurance, travel insurance, and many more.
Luminous Prime was led by MJ Tumale Jose, who aims to educate more people on being financially literate and free.
Luminous Prime was led by MJ Tumale Jose, who aims to educate more people on being financially literate and free.
PROBLEM
Established in 2021, Luminous Prime is a starting insurance team under the AXA Ph which waiver premium and accident coverage benefits, and more. It is a financial advisorship team under AXA Philippines.
As per the problem, the logo should be classy and professional that should have the color and element-relevance of AXA Philippines logo without being overlapped by its main logo apart from the team logo.
As per the problem, the logo should be classy and professional that should have the color and element-relevance of AXA Philippines logo without being overlapped by its main logo apart from the team logo.
SOLUTION
We began with an analysis of the strateging and naming conventions of leading industry players from which we developed the positioning for Luminous Prime under the partnership of AXA Philippines.
Our research allowed us to understand the unique position that Luminous Prime held. The logo answers to make the complex meaning behind the logo. First, as it should be relevant with AXA Philippines , the logo mesmerizes the AXA letters from the Luminous Prime logo. It creates an illusion of play button as it will symbolize as start of something new, and of being insured as Luminous Prime enters everyone’s lives.
Our research allowed us to understand the unique position that Luminous Prime held. The logo answers to make the complex meaning behind the logo. First, as it should be relevant with AXA Philippines , the logo mesmerizes the AXA letters from the Luminous Prime logo. It creates an illusion of play button as it will symbolize as start of something new, and of being insured as Luminous Prime enters everyone’s lives.
People & Culture
Ambo Creatives developed brand attributes for Luminous Prime that reflect desired employee behavioural traits:
Ambo Creatives developed brand attributes for Luminous Prime that reflect desired employee behavioural traits:
Efficient
Customer focused
Resilient
Motivated
These traits are tantamounted to the designs made for employees.
Marketing & Communications
The forward motion of the logo and graphic system was inspired by the innovative & forward-looking nature of the company. Ambo Creatives developed a suite of visual collaterals ranging to its uniforms which reflected the thoughtful personality of the new brand.
Spaces and Places
Ambo Creatives developed building signage for Luminous Prime, as well as a property hoarding system for their future property developments.
