Women in Art Curated Collection - Publication
For the purpose of ADD304: Creative Design Studio
The brief was to curate our own collection with the purpose of targeting a new audience for the art institution, which I've chose The Metropolitan Museum of Art in New York, USA. We'd have to design the publication, and promotional materials to promote it.
The title of the collection is women in art. It’ll feature artworks by women artists from the past and in the present. I wanted the idea of a woman gaining the recognition and spotlight she deserves to be embedded in the collection when so often we are overflowed by male artists in popular media.
I believe there is an opportunity to engage, generally speaking, Gen Z women as the target audience with the collection being aligned with their interests and values. They are usually involved in social activism at a young age, and take the time to educate themselves in those type of topics. They really value authenticity so with this publication’s purpose to celebrate women artists, they’ll be interested.
