2020 Taipei Marathon-VI

design graphic Marathon sports taipei visual

2020 臺北馬拉松 TAIPEI MARATHON｜#勇感呼吸 #DARETOBREATHE

臺北馬拉松是每年12月在中華民國臺北市舉辦的城市馬拉松競賽，首屆賽事於1986年3月9日舉辦，並在2019年獲得世界田徑總會銅標籤認證，現任臺北市市長柯文哲也期許未來賽事能朝獲得白金標籤認證的方向繼續努力。2020年賽事，以「勇感呼吸」作為賽事標語，共計2萬8000名國內外參賽者。

2020 年因為疫情，讓全球陷入困境，不少國際馬拉松或路跑賽事取消。在台灣，因為防疫人員努力、全體民眾的努力，讓台灣有這樣的防疫成績，臺北馬拉松也成為今年全球唯一的大規模城市馬拉松。

整體設計以「Dare To Breathe」為核心概念，分成兩款主視覺，A款以「一個人的馬拉松」著重在跑步時呼吸的畫面拼貼；B款則以「跑者周圍的環境」在畫面中加入田徑場、臺北城市街頭的畫面拼貼，兩者結合SLOGAN的排列以及代表臺北城市的顏色：黃(清晨的太陽)、灰藍(科技、大樓)、綠(河濱的草皮)，營造出與以往不同的創新視覺體驗，凸顯跑者與自我對話的氛圍，也帶出首次跑入臺北田徑場的賽事創新，希望投過賽事的用心規劃與對防疫人員的感謝，能夠邀請全台灣民眾一同跑上街頭勇敢呼吸。

Due to the epidemic in 2020, many international marathons or road races have been cancelled. In Taiwan, due to the efforts of epidemic prevention personnel and the efforts of all the people, Taiwan has such an epidemic prevention performance. The Taipei Marathon has also become the only large-scale urban marathon in the world this year.

The overall design is based on "Dare To Breathe" as the core concept and is divided into two main visuals. Model A uses "One person's marathon" to focus on the image collage of breathing while running; Model B uses "Environment around the runner" in the screen. Adding a collage of the track and field and the streets of Taipei city, the two combine the arrangement of SLOGAN and the colors representing the city of Taipei: yellow (morning sun), gray blue (technology, buildings), and green (riverside turf) to create The innovative visual experience that is different from the past highlights the atmosphere of dialogue between runners and self, and also brings out the innovation of the event that has entered the Taipei Track and Field Stadium for the first time. I hope that the careful planning of the event and the gratitude to the epidemic prevention staff can invite the people of Taiwan Run to the street together and breathe bravely.