This 2021 Media Guide was refreshed, utilizing the current campaign design system and branding. Its purpose is to provide player and team stats and information relevant for gamedays. The focus of the design was to create a clean, digestible content piece, allowing well-defined breathing room between long lines of texts and paragraphs.
This project showcases the design language and a few page templates used to create the template file. After finishing the layout out the design, a separate production company received the template file and filled in the data and photography.
What helps with a project like this is understanding how to properly use InDesign and its styles. Taking advantage of Character, Paragraph, Object, and Table Styles, really helps streamline content creation, and maintaining consistency.
