Project : Logo Design Company : Terra Toys
This was another short college group project where I was elected to design the company branding (this was later shortened to just a logo design) after I had pinned down the name of our fictional company as "Terra Toys". Our stated goal was an ecologically-friendly, sustainable toy company geared towards pets. I wanted to incorporate as many eco design cues as possible without coming off too cliché. I ended up with a design that blended both animal and environment, making sure to use Earthy tones over harsher colours. This was ultimately satisfactory for the team I was working with, and we received top grades for our efforts.
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