CARACAL
Logo Redesign & Visual Identity
Elham Monsef 2020
Elham Monsef 2020
Caracal is a sportswear brand in Iran, which was founded by young athletes and experts. by being in the heart of the sports community, Caracal has tried to shine like a star in this darkness in the absence of domestic quality products in this field and boldly pave the way for athletes.
As a Graphic Designer, I was Responsible for: Redesign Logo, Design English & persian Typography, Design Visual Identity such as Patterns, Visit Card, Papers, Envelopes, Discount Card, Invitation card, Lable, Clothes tags, Sock band, Shirt design, &...
To enhance and refine the Caracal logo, I embarked on a redesign process that focused on proportion, aesthetics, and brand identity. I carefully crafted the English and Persian logotypes to align seamlessly with the overall design direction. Taking into consideration the sportswear nature of the brand, I opted for a captivating combination of orange and navy. Throughout the logo redesign, my objective was to create a visually appealing and cohesive representation that embodies the essence of Caracal. By meticulously attending to proportions and aesthetics, I aimed to capture the brand's unique personality and evoke a sense of dynamism and energy. In addition to refining the main logo, I dedicated attention to crafting the English and Persian logotypes. These complementary elements were designed with a consistent style and typography that harmonize with the overall visual identity. By maintaining a cohesive look across all aspects of the brand, I aimed to reinforce recognition and brand loyalty.
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