Plumbcraft Video Content
The following videos were made using a mix of my own original video filmed on DSLR and iPhone as well as stock video and audio licensed for commercial use.
I mixed the audio for the below video using copyright free EDM music mixed with speech from a 1950s commercial. I filmed on DSLR and used stock video, edited in Final Cut Pro for the final result. I gave it a light, slightly comedic, local vibe with some stellar remixing.
Aimed at the 'Grey Pound' (older and affluent demographic) during one of many UK COVID lockdowns, which saw trades continue to operate inside customer's homes. The owner of the company requested I create something for social media to convey the message that customer's could feel in control about certain aspects of their lives whilst the chaos of the pandemic ensued.
A summer themed advertisement, I wanted this to have a modern summer holiday commercial vibe to it, a very popular style. The competition was something different than we'd done previously and needed to grab people's attention during the height of the pandemic as well as give a nod to future vacations during a period where people were missing travel abroad.
Below are a variety of discounts, deals and offers that the company had available. We tried to use engaging slides and videos at any opportunity. The slides in particular proved to be time effective and suitable for multi platform crossposting.
