This project was another college exercise based on a local cycling organization. Ideally I would have had time to flesh out the branding for this project, but due to time constraints I had to keep it to a small selection of items. I initially started with a rough sketch of the logo I wanted to represent the organization. This proved to be rather difficult given the multi-discipline nature of cycling, but I felt that a simple chain-link would be an appropriate representative. After finishing this design I moved on to some simple additions such as membership cards, pamphlets and clothing. These also included the creation of additional logo work, but (again) given the time I had left over I was only able to briefly touch on these. Overall I think this was an excellent opportunity to stretch my legs a bit in areas of design that I'm not particularly familiar with.
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