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Semplice Brasil
Semplice Brasil was a project conceived by Laura Bittencourt, Daniel Luft, which was soon followed by Mário Ferreira and Amanda Nunes.We started our journey in 2019, where we got together to design the strategy, the concept, defining our personas and target audience...In all, it took 10 months of planning to launch the brand along with a line of marine plywood-based products.
Semplice Brasil
Semplice Brasil was a project conceived by Laura Bittencourt, Daniel Luft, which was soon followed by Mário Ferreira and Amanda Nunes.We started our journey in 2019, where we got together to design the strategy, the concept, defining our personas and target audience...In all, it took 10 months of planning to launch the brand along with a line of marine plywood-based products.
During our journey, we participated in architecture and design samples, closing partnerships with architects, social influencers, decoration stores for distribution. Altogether, we sold more than 200 products in 2 years. There were many tests, mistakes and lessons learned in this endeavor, the biggest challenges being communication with the target audience and managing to reduce the cost of producing the product. unfortunately the company did not sustain itself and discontinued its activities in 2021. Then, the mosaic of product launches for instagram and virtual store.
Thanks for watching :)
