This branding artwork is highly influenced with the digital theme representing one of the department of the Design Square.

Square is a major element of the design, suggested in the name itself but it is also depicting a whole binded solution provided by the company. Connecting lines also adds somewhat similar meaning to the whole concept. Small Squares at the left of the monogram not only resembles pixels or that digital effect in general, but also suggests the incoming flow of scattered ideas, later being combined together as a whole in a single path exiting at the end.

Dark blue color is just a vibrant addition to the existing color scheme, while it still stands for knowledge, power, integrity, and seriousness. With a little hint of Purple combines the stability of blue and the energy of red, also associating with royalty. With all the qualities and values the company provide through every design solution.