This project was a college vehicle wrap exercise based around a local bike shop. I wanted to make something akin to a mobile bike repair vehicle that also served as a marketing tool for the shop itself. This involved the creation of a separate logo made exclusively for the vehicle along with a strong emphasis on the parent company (to avoid any possible confusion). My secondary focus was to present a fun, eye-catching design that would be easily recognizable and representative of the shop itself. As such I included some elements that I thought were fitting, such as topographical maps, mountains and, of course, a large mountain bike graphic. Originally I wanted to steer away from the paint splatter style, but I feel like I made it work with this design, giving it a more "playful" vibe. Mountain biking isn't exactly a "clean" sport anyway.
Thanks for viewing!
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