Anúncios para a linha de papéis para a indústria gráfica da International Paper: Chambril. A ideia era ressaltar os principais diferenciais dos papéis, falando a mesma lingua dos profissionais.
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Sequence of ads for the International Paper line of offset papers: Chambril. The goal was to highlight the core benefits of the papers, speaking the same language as the professionals.
Copywriter: William Roscito Art Director: Roberto Galian
