A couple of illustrations and the final poster I’ve designed for the Keolis seatbelt safety advertising campaign 2020. The campaign has been displayed across the Hérault department, South of France.
The challenge for this project was to represent the danger without being too direct. I explored the option of using biscuits as human alterego and cartooning as an unreal way to show what a bus accident could look like for people traveling without seatbelt.
We eventually chose to zoom on the visual and play rethoric, leaving the viewer the freedom to imagine the rest of the scene.
Callout: "In less than a second, your life can fly into pieces"
Headline: "On the bus as on the car, fasten your seatbelt"
Payoff: "The good resolutions 2020"
