On NFL social accounts, Birthday Posts are easy to come across due to the sheer size of players rostered on teams across the league. This design was created to maintain the sleek and sophisticated Dolphins brand image while putting a spin on the everyday birthday graphic. This design was intended to immediately catch the eye of the fans and to help drive up engagement on an image that would be seen often on the Dolphins main accounts.
Over the past few months, there have been different holidays and social events celebrated within the community. Each graphic was designed to respect and honor the holiday while using different looks and colors that in the end still represented the Dolphins Brand. Most of these graphics were created strictly for social with a few exceptions. For Ramadan and Pride Month, you will see flyers that were created, with the former also being shown on the NFL Network during a community spotlight feature.
This area below showcases the graphics created for the Miami Dolphins April sales campaign. The campaign was created to get fans to buy season tickets for the 2021 season encouraging fans to be "drafted" and get the behind the scenes experience. These graphics were meant to increase the reach of the campaign and pique the interest of fans to attend the season ticket membership sales event.
These graphics were made for a campaign targeting fans to become members of the Dade County Federal Credit Union. The Miami Dolphins and the DCFCU partnered together to offer a one of a kind Dolphins cap created solely for this campaign for anyone who became a DCFCU member. This campaign uses an Omnichannel Marketing approach to ultimately reach a greater audience and improve the overall user experience by using social, email, web, and print designs.
This final section displays a collection of a few other graphics created for corporate partnerships. These were made for our Corporate Partnerships teams, Sponsor events, and partner social events. The majority of these graphics were created with the intention of increasing awareness and reach for particular events and offers.
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