Photoshop Campaign

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Introduction

This was my final year college campaign done on adobe photoshop. Photoshop is familiar to us. Its an amazing product and interesting software by adobe to work with. We all know it as adobe photoshop. Today the name Photoshop has become synonymous to any image editing just like we use words like Xerox for Photocopy or maggi for noodles or as we say, 'Google it" instead of saying 'search on net'

DECIDING THE USP AND CREATIVE IDEA FOR THE PROJECT

This anti-piracy campaign is a way of making users aware of consequences and not scare them. We can make them aware by giving day-to-day examples of “asli” “nakali”. For example, when you crave for a burger you go and buy a burger not a wada paav as it won’t satisfy your craving. Like that if you want a condom you will go ahead and buy a condom and not a balloon even if it looks the same and its cheap. This kind of visual solution will help creating awareness by showing that original is original and if we don’t compromise in our other needs, then why in the Software. After all, if we don’t compromise in our day today life, we don’t have to compromise in our quality of art and therefore even in the software.

Below are the initial sketches of the concept which gave birth to this concept.