B2B Poetry
The birth of a blog, a brand campaign, and a movement
The birth of a blog, a brand campaign, and a movement
How it all began...the first Beyond ad in B2B Marketing magazine.
I completely revamped marketing agency Base One’s own-brand campaign with a new concept that also included the creation and launch of their first blog. To promote the brand and blog, I wrote a series of 6 B2B poems to present Base One as the agency that can take clients beyond business as usual.
And thus Base One’s Beyond blog was born, as was the legend of the B2Beat poets…
And thus Base One’s Beyond blog was born, as was the legend of the B2Beat poets…
I wrote a new poem for each bi-monthly insertion.
Near the end of the campaign we changed the look and feel to produce a limited edition book ostensibly written by
The B2Beat Poets.
Read more about the series here >>
Read a review of the collection here >>
The B2Beat Poets.
Read more about the series here >>
Read a review of the collection here >>
