Oliver Bentley's Barking Bakery
Advertising, Store front Designing, and an Introduction to a new Historic Tour
Advertising, Store front Designing, and an Introduction to a new Historic Tour
This was a project we did for Oliver Bentley's Barking Bakery. He has a strong brand, personally made fonts, three different crests for the products, a hand made plaid for the store where every line, color and detail has a story. We were given the challenge the problems he was having with his store front and making it more noticeable to people passing by on foot or on the trolley tours. That lead to Branding for the Introduction of the Historic Dog Walking Tour and where I came up with the detail of it being described as "The Tour of Tales."
His love of quirky sayings can be seen everywhere throughout, and as he said, "I have a picture in my head, we'll see how close you can come to it."
With him not liking a red back wall we gave him two more color options. Everything is about creating depth in his shallow windows to draw attention into the store.
Full Envirorment
Chocolate Brown Wall Flat View
Full View
Wrought iron sign coming off the building, attracting attention of people passing by and from far away. Still keeps the charm of Savannah Historic District.
In the Environment
Point-of-Sale Display Design Specs
P.O.S. in place with products
P.O.S. in place with products and showing the interchangeable sign slot for specials/seasons/announcements.
E-mail blast, first announcements of the Historical Dog Walk.
Front Rack Card
Back of Rack Card (copy talking about joining the pack for a Tour of Tales)
Direct Mailer
Shows the option to have Groupon or Living Social deals for the tour or for a discount on the Biscuits
We proposed having more interaction on the facebook and Twitter walls for Ollie B.
Check in points would give more interactivity to the customers and there would be incentives for them to check in.
