Noël Ponthieux's profile

PayPal: "Unwelcome" Campaign

PayPal Unwelcome Campaign
...triples expected response from large e-commerce decision makers
"Don't let your customers see this. Talk to us instead."

Our Unwelcome campaign, featuring a high-impact DM, print ads, and response site, showed large online merchants how easy it is to lose millions of customers—and how PayPal makes it easy to win them.



"When PayPal’s not an option, that’s what shoppers see. But when you add PayPal to your site, a huge base of high-spending online shoppers feels personally welcome."
PayPal was so pleased with the outcome that they asked us to extend the Unwelcome campaign with new executions in 2009, and broadened our role to include complete redevelopment of their UK B2B website.

PayPal: "Unwelcome" Campaign
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PayPal: "Unwelcome" Campaign

Our Unwelcome campaign, featuring a high-impact DM, print ads, and response site, showed large online merchants how easy it is to lose millions o Read More

Published:

Creative Fields