Noël Ponthieux's profile

BBT: There's Opportunity Everywhere You Look

Noël Ponthieux
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There's Opportunity Everywhere You Look

Winner: Best Use of Advertising at the Marketing Awards 2008
Recruiting print humor food styling construction
This ad campaign targeted architects, construction workers and engineers for global recruiter BBT,now part of Randstad. To reach the ambitious but somewhat jaded talentpool, humorous copy hooks and imagery (complete with food styling) acknowledgedthe candidates’ sense of high worth. The response exceeded the client’sexpectations by approx. 30%.
 

Recruiting print humor food styling construction
Recruiting print humor food styling construction
BBT: There's Opportunity Everywhere You Look
Published:
Noël Ponthieux's profile

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Noël Ponthieux's profile
Portland, OR, USA

BBT: There's Opportunity Everywhere You Look

This ad campaign targeted architects, construction workers and engineers for global recruiter BBT,now part of Randstad. To reach the ambitious bu Read More

Published:

Creative Fields